Channel "Define Your Future" Campaign
Client: Channel
Copywriter: Audrey Thomas
Art Director: Jasmyne Tyler, Misty Azimich
Creative Director: Darren Brickel
Strategy: Alex Kerlick
Production Company: Camp4 Studios
Director: Michael Brown
Insight: At just shy of 10 years old, the Channel brand currently holds 3rd in market share within the seed brand category. The brand aspires to double its market share in the next three years.
Audience “The Stretched Risk Taker” isn’t your typical farmer. They’re college educated, millennial and forward-thinking with a lot on the line. Some are even first gen farmers and majority of folks finance their acres.
ASK: Develop a three-year campaign that shows Channel is a next-generation seed brand committed to your pursuit of progress.
