Channel Pre-Harvest Direct Mailer
Client: Channel
Copywriter: Audrey Thomas
Art Director: Andrea “Mo” Corless
Creative Director: Darren Brickel
2022 Gold Addy Winner
Insight: Harvest is a pivotal time for farmers. They assess their results and decide what seed they want to purchase for the next year. Over time, farmers have become apprehensive about the information and data promoted from the harvest season. Until they can see all the data –– the good and the bad –– they need to be convinced why they shouldn’t look right through it.
ASK: Woo new customers and encourage farmers to opt in to the Channel brand’s harvest communications and results.
