Client: Channel
Copywriter: Audrey Thomas, Emily Desmond
Art Director: Misty Azimich, Jasmyne Tyler
Creative Director: Darren Brickel
Strategy: Alex Kerlick
Insight: Channel aspires to double its market share over the next three years, yet growth has stalled.
Opportunity: In a commoditized category where nearly every brand claims either superior products or support, we can harness the power of the Channel brand’s history of service to differentiate the brand through cause marketing.
ASK: Develop any/ all tactics to increase brand awareness and affinity.
