Creative Intelligence
Client: HLK
Copywriter: Audrey Thomas
Art Director: Jasmyne Tyler
Creative Director: Ryan Doggendorf
Insight: In the fall of 2021, HLK developed a local school partnership program, designed specifically to elevate the understanding and role of creativity in our students and our community.
ASK: Capture the attention of sophomore and junior level high school students with a youthful and edgy brand identity. Creative Intelligence’s identity must also coexist with existing HLK brand guidelines and brand pillars.
